The 1920s equivalent of an energy drink, Radithor was a patent medicine born from the unregulated lack of understanding and immense period fascination of Radium, along with the supposed holistic benefits of radiation. Advertised as “Perpetual Sunshine”, it was in fact a placebo which slowly irradiated the drinker resulting in similar effects made infamous by the story of the watch dial painters “Radium Girls”.
Closely based on original examples with an amber tinted glass medicine bottle and cork lid, the label design itself has been meticulously referenced for typeface shape, style and spacing with a patinated off white base.
A well known example of radioactive quackery, surviving Radithor bottles can reach 3 figures, while potentially still remaining radioactive. This empty and safe reproduction makes an interesting conversation piece and a novel curio for those who appreciate the scientific history of Radium and its alarming medical application beyond the prized peanut butter watch lume we know today.